Why digitally-connected physical apparel using NFC tags could be the 'next wave of retail' for sports fans
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Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running
![Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running](https://m.media-amazon.com/images/W/MEDIAX_792452-T2/images/I/7197YODVIzL._AC_UY1000_.jpg)
Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running
![Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running Amazon.com | Under Armour Women's Speedform Europa Running Shoe, Venetian Blue (448)/White, 6.5 | Road Running](https://m.media-amazon.com/images/W/MEDIAX_792452-T2/images/I/81KdUYgm-mL._AC_UY300_.jpg)