![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity | South China Morning Post The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=-fG0owj5&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity | South China Morning Post
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2023/05/05/e3de3dbf-2a00-4423-b210-36eb846bc990/thumbnail/1200x630/4b27575365ca769d4998155d5a1b9201/ap23125305712166.jpg?v=7baa303cd567eeea672118c3d6d2bab4)
Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News
![Adidas stuck with hundreds of millions in Kanye West's Yeezy brand stock - Portland Business Journal Adidas stuck with hundreds of millions in Kanye West's Yeezy brand stock - Portland Business Journal](https://media.bizj.us/view/img/6206961/yzy350white002*1200xx1472-1472-245-0.jpg)
Adidas stuck with hundreds of millions in Kanye West's Yeezy brand stock - Portland Business Journal
![adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate](https://preview.thenewsmarket.com/Previews/ADID/StillAssets/1920x1080/647435_v2.jpg)