![Celebrating 50 Years Since the Moment that Changed Women's Tennis With the adidas FW23 New York Collection Celebrating 50 Years Since the Moment that Changed Women's Tennis With the adidas FW23 New York Collection](https://preview.thenewsmarket.com/Previews/ADID/StillAssets/920x690/645569_v2.jpg)
Celebrating 50 Years Since the Moment that Changed Women's Tennis With the adidas FW23 New York Collection
![ADWEEK on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would ADWEEK on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)
ADWEEK on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would
![adidas Billie-Jean King / Haillet tennis shoes “The Tennis Leader” | OLD SNEAKER POSTERS | Adidas, Billie jean king, Sneaker posters adidas Billie-Jean King / Haillet tennis shoes “The Tennis Leader” | OLD SNEAKER POSTERS | Adidas, Billie jean king, Sneaker posters](https://i.pinimg.com/originals/b0/54/7f/b0547f60c8f45c8ff0e70baecd17d025.png)