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The role of Michael Jordan's shoes brand “Air Jordan” in the rise of Nike as a shoe giant
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
Why Nike didn't allow MJ's shoes to be called "Michael Jordans" - Basketball Network - Your daily dose of basketball
How Nike Air Jordan trainers went from being banned by NBA in 1985 to making $3billion in 2020 – The Sun | The Sun
Nike Michael Jordan: The man who convinced Nike to bet on Michael Jordan, ET BrandEquity
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
Prior to Michael Jordan's Monumental Nike Deal, $2.8 Billion Were Sacrificed by a Former Lakers Star in Order to Secure $100,000 - The SportsRush
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Air' takes leaps but stays true to Nike's actual chase of Michael Jordan — Andscape
Michael Jordan's game-worn 1998 Air Jordans sell at auction for record $2.24 million - ABC News
Chris Tucker reveals why Michael Jordan took meeting with Nike
Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports
Michael Jordan changed the world': the true story behind Nike movie Air | Movies | The Guardian
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Michael Jordan Debuts The Nike Air Jordan
Michael Jordan's $256 million payout from Nike deal is insane
Nike's 30-Year-Old Lie. The hidden history of Michael Jordan's… | by Will Stern | Medium
The Power of Partnerships - Nike & Michael Jordan Case Study
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
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